Hawthorne Civil BID - Matthew TESCH

MASTHEAD & design creative

MATTHEW TESCH MASTHEAD DESIGN & CREATIVE can deliver that winning

factor as MARKETING & BID CO-ORDINATOR HAWTHORNE CIVIL >>

40 years’ experience crafting & designing multi-award-winning client publications 20+ years as brand guardian, developer & custodian of clients’ value stories

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German Capricorn foundation in ‘form defined by function first’

“Others

can’t see until you give them eyes” ~ John McSwade

Your needs

Bid Co-ordination ►

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Preparing, formatting, and submitting tender and bid proposals, ensuring compliance with client requirements. Co-ordinating and managing the bid process timeline, gathering input from internal stakeholders. Crafting compelling, tailored content that showcases our expertise and aligns with project objectives.

2025–2011 : Successful bid proposals for reports, etc • 2023/22 : Winner of State G official history book • 2008–1992 : Nume 2024–2022 : Successful co-ordination of 2015–2010 : Concurrent / consecutive pr editorial researchers / writers, support tea 2024–2012 : One-client brand guardiansh steps to single powerful ‘wordmark’, inclu multi-media storytelling videos incorpora

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Create and develop Bid content libraries.

Numeric-alpha filenaming conventions —

Marketing & Brand Management ►

You probably didn’t know … that Matthew Tesch was the design lead for CSR’s Australian launch of Hebel Autoclaved Aerated Concrete (AAC) in 1991

Developing and executing marketing campaigns to increase brand visibility and engagement. Creating and managing content for social media, the company website, and promotional materials. Ensuring all materials align with the Hawthorne Civil brand guidelines and values.

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… including all collateral from the Technical Data Handbook and MSDS to the promotional material for the official opening of the new production facility at Somersby, north of Sydney.

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“Matt … was able to work with our team to understand our very technical software product, refresh our material so it was more easily understood by users and provide the advice we needed to get ready for the event ... What really helped us prepare was the experience Matt brought to our group, the outside view that made us question our preconceived views and the technical expertise to deliver a polished product quickly.”

Tesch’s hand-drawn ‘exploded isometric’ of Brisbane’s QSBS for Translink.

Design for computer security tradeshow exhibition stand in the US.

“Matt has great organisational ability, a truly creative mind, a sharp intellect and a willingness to work above and beyond the call of duty.” ~ Creative Agency MD

r new client work — start-ups, (re-)branding, infrastructure & wayfinding reviews, investigation Government Small Business Development Grant • 2012 : Successful bid to design Port of Brisbane erous local & state government programs / projects / events approved (QLD , NSW, ACT, etc). Brisbane small businesses in BNI-network-shared promotional collateral & event management • roject management of three major hardback publications (corporate & social histories), overseeing ams & volunteer contributors from state, national & overseas sources for timely event deliveries. hip, from sensitive rebranding (2011) through planned, progressively-simplified evolutionary uding 13 Annual Reports with an integrated print / digital approach increasingly harnessing ated in both output mediums, regarded as industry benchmarks in corporate messaging.

— one of our key focal points — are critical foundations for any hard- / cloud-based libraries.

“Excellent work with this … your work on all the material has been outstanding.”

~ State Government Director of Media & Corporate Communications

► 2018–2010 : ‘Surge period’ of multi-year project management of numerous programs with extensive intra- / inter-state & overseas collaboration, incl. online content collation & curation, facilitating, hosting & attending international events, arranging VIP/media itineraries, etc. ► 2018–2014 : Multi-media corporate comms highlights incl. centralised co-ordination of web (Joomla / Wordpress) CMS, active social media curation and cross-platform EDMs with print collateral & event-related signage, display stands / marquees, promotional materials, etc. ► 2025–2012 : Integrated brand packages for clients include mult-channel (office RGB, print CMYK & web HEX) palette guidelines, file-type usage matrices, customised social media tiles / banners & EDM templates, etc, plus guidelines from ‘quick-ref’ to ‘librarian-royalty’ in scope.

Data & Analytics ►

Tracking bid performance and providing insights to improve win rates. Monitoring marketing campaign effectiveness and making data-driven recommendations for improvement.

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2020–2011 : Masthead D&C was achieving 10% year-on-year growth pre-pandemic; ROI / yields since have led to pivot / refocus re-evaluations. 2018–2013 : Key realisation turning-point (across 2 major online projects) that click-through & open metrics aren’t even scratching the tip of the ‘digital iceberg’ & closer analysis needed.

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Our wins

Revealing boosts from CMS dashboard insights.

About us Welcome!

Why? Generosity of spirit, good karma and an unflinching drive for excellence have been at the heart of all we do for more than four decades. We live and breathe to share the fruits of our wide-ranging experience to attain, deliver and surpass outcomes that ‘wow!’ our clients, their customers and a wider audience. Being ahead of our time (many times!) means we can draw on a sumptuous smorgasbord of skills! This 1990s Australian series of aviation safety investigation books, and the vividly clear technical illustrations created for them, was the forerunner of acclaimed TV series ‘Air Crash Investigations’.

Harness our rich, diverse heritage of envisaging concepts, opportunities and outcomes (which others often miss) to deliver a wide range of functional and effective visual communication solutions that will have you and your customers saying ‘WOW!’ Look your best with passionately big-hearted creative insights that really hit the spot! At MASTHEAD D&C, we’re not about ‘drive-thru window’ work or ‘half-arsed’ measures that don’t wring every last drop of value-added creative from a brief and budget to help you get maximum bang for your buck! Instead, our driving focus is on building long- term relationships in which goals and targets are regularly exceeded, based on solid foundations of shared experience, business knowledge and market insights, working together to empower our clients with winning resources. WHO? You’re in the capable hands of MASTHEAD D&C founder and principal Matt Tesch, an experienced client-award-winning (state and national tourism sectors) creative, and prolific book designer,

Since then, we’ve added many dozens of books, magazines, technical investigations, annual reports and yearbooks to our clients’ integrated digital and print outputs. OUR VALUES

Inquisitiveness

illustrator, editor and map-maker. (And four-legged ‘first mate’ TARI, who doesn’t have dozens of books, magazines and annual reports to his name – yet!)

Why? Why not? – shake it up, twist the cube; explore beyond apparent boundaries and limitations to see what might be possible.

Mindfulness

Situational Awareness – our diverse aviation / marine / event experience means we are always mindful of context and perspective.

Tenacity

connect now! 0406 777 077 matt@masthead.au masthead.au /mastheaddesigncreative /in/matt-tesch-bne-au

Conceiving, planning, tracking, monitoring and fine-tuning corrections, with a determination to ‘stay the course’ to the best outcome.

Integrity

We stand with our work and by our brand promise, in sure conscience that our ‘above and-beyond best’ is indeed worthy of ‘WOW!’